ESADE

time I was involved not only in communication strategy but also in negotiations and coordination with finance and compliance. While I performed well, it showed me the need for broader business knowledge to manage such complexities, and that now is the right time for a full-time MBA to move from observing the process to driving it. Post-MBA, I aim to transition into marketing and communications roles with global consumer brands such as Nike, Diageo, or Sony, gaining hands-on experience launching products, shaping campaigns, and using customer insights to build brand value. Ultimately I see myself in senior roles at companies like Nestlé or Unilever, guiding brand direction across markets, while building accelerator programmes that support women in business. I want an MBA that combines strong academics with real-world experience. Conversations with alumni and students showed me what sets ESADE apart: its Marketing Lab, case studies, and guest speakers, and its record of helping people transition from PR into global roles, which resonated with my background. ESADE's Marketing Track and Brand and Communication Immersion align directly with my ambitions; courses like Negotiation and General Management will prepare me to lead across teams, and electives like Leading in the Age of Disruption will help me adapt to a fast-changing branding world. Beyond academics, ESADE's European alumni network, Women in Business Club, and Mentorship Programme reflect the community I want to contribute to.