ESSEC Business School

I built CRM-driven reporting dashboards that cut client turnaround times by ~30% and developed SEO, paid-media, and performance-marketing strategies that improved lead quality and return on ad spend within three months. Previously, in the Founder's Office at Company B (a luxury real-estate developer), I led 50+ founder-priority launches, coordinated five cross-functional teams, and reengineered approval workflows, cutting decision turnaround by ~60%, and contributed to seven joint-venture township partnerships worth INR 700-1,350 crore in gross development value. While these roles built strong execution and stakeholder-management skills, I recognise the need for structured expertise in corporate strategy, financial analysis, operations, and organisational leadership to transition into product and consulting roles. ESSEC's flexible curriculum appeals to me because it lets me combine my marketing and growth background with advanced coursework in digital transformation, product innovation, and strategy, and its Action Learning consulting projects and Career Learning Labs, especially the Product Management track, align with my experiential learning style and my transition into product-focused roles. ESSEC's pillars of Digital Leadership, Innovation & Entrepreneurship, and Strategic Sustainability reflect my aspiration to combine technology-driven growth with responsible leadership, and its global ecosystem across France, Singapore, and Morocco offers the multicultural exposure I want. For me, ESSEC is where academic rigour, industry engagement, and collaborative learning converge to prepare students for global leadership.