HEC Paris

content strategy for Company A (a global beauty brand), then moved to Company B (an Indo-Western fashion startup) as its sole marketing lead, driving PR, photoshoots, exhibitions, and ad campaigns. These experiences confirmed my passion for fashion and luxury marketing, but also showed me where I need to grow. I wanted to study campaign effectiveness and consumer trends in depth, but a knowledge gap in analytical tools held me back; I often relied on online tutorials to learn platforms like Google Trends and the Meta Ad Library. I realised that to move from execution to strategy, I need formal training in advanced marketing frameworks, research methods, and data-driven decision-making. HEC Paris is the ideal place to align my skills with my goals. The MSc Marketing programme's mix of theory and practice, especially the Consumer and Luxury track, fits my objectives; I look forward to Luxury Management, Retail Strategies, and Consumer Behaviour, which will prepare me to manage heritage brands in a digital-first world. Opportunities like the L'Oréal Bootcamp and the business project will let me apply concepts with industry leaders, and beyond academics I look forward to the Women in Business Club, Start'HEC, and the Business Game Club. After graduating, I aim to enter brand management in luxury beauty and fashion, targeting brand-strategy roles at houses like LVMH or L'Oréal. Ultimately, I envision building a marketing house specialising in fashion and lifestyle brands, amplifying Indian craftsmanship globally, drawing on my family's own heritage textile label, to help Indian artisans preserve their legacy and thrive internationally.