IE Business School

decision to pursue marketing. One formative experience was volunteering to sell handcrafted goods made by specially-abled children, using emotional messaging, online branding, and events to boost sales by 30% in 60 days; another was helping a local clothing brand grow its Instagram following by 40% and lift sales by 10% through targeted content. I pursued a BBA in Marketing at my undergraduate business school, where courses like Luxury Brand Management, Retail Marketing, Digital Marketing, and Entrepreneurship sharpened my strategic thinking. Practical assignments accelerated my growth: my team launched an online thrift store that generated a 500% profit per person in fifteen days, built a nostalgia-and-neuromarketing campaign targeting Indian students abroad, and created a vegan-leather brand concept from repurposed flower petals that we pitched Shark Tank-style to an enthusiastic panel. Beyond academics, I was a junior representative on the Student Council, revived the dance club with a 20-member crew, joined the CSR club for beach cleanups and tree-planting, co-created a campus talk show featuring business leaders, and led a support-local initiative collaborating with five local brands, all while maintaining the highest GPA and earning a gold medal as top student.