Imperial College London

and digital strategy, skills essential for understanding how heritage labels maintain exclusivity while appealing to diverse consumer bases. My long-term vision centres on creating my own marketing house specialising in fashion and lifestyle brands, amplifying Indian craftsmanship globally. Indian designs are gaining international recognition, and my connection runs deep through family legacy: my grandfather oversees a heritage textile label established in 1905, celebrated for fabric artistry. While it commands a loyal clientele, I see untapped potential to scale such heritage brands internationally through strategic positioning and modern marketing, ensuring our artisans and their centuries-old skills don't just survive but flourish. My previous experiences have honed my skills in brand perception, influencer targeting, and consumer insights through data-driven creativity, essential for global brand building. Imperial's world-class faculty, diverse network, and industry connections will provide the academic rigour and entrepreneurial mindset needed to excel in luxury marketing and build my own brand.